| 10% of Portuguese shops online |
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| e-marketing@plako - 08/11/2011 |
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According to data available from the Portuguese Statistics National Institute
(INE), 1 out of 10 Portuguese ordered items online on the first
trimester of 2011.
Between 2002 and 2011, the
proportion of people who shop through the Internet grew around
23%, as one can check on the INE's chart:
From 2009 on
there is a significant growth on the percentage of Portuguese
shopping online, revealing an increasingly expanding market,
that may be an attractive alternative during the current crisis.
In terms of regions, the North is the region with the lowest
percentage of online buyers (7.7%), whilst Lisbon has the higher
(13.5%).
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